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HappyHour Invests in Cashier Solution Fluid



HappyHour Invests In Fluid

The VC expands its portfolio to a pioneering company that will revolutionise online transactions for the iGaming Industry, an investor in iGaming startups, is pleased to announce its strategic investment in Fluid, a cutting-edge digital wallet and cashier solution. Fluid’s innovative payment technology offers seamless integration to operator websites and individualised user experiences using the power of artificial intelligence. The strategic investment from HappyHour will accelerate growth for Fluid to support its vision to revolutionize digital payments starting with the iGaming sector.

The startup has fully embraced the potential of AI to ensure they are ready for the future of iGaming. Fluid will use artificial intelligence not only to create bespoke user experiences but also to deploy anti-fraud mechanisms for their clients. These mechanisms will proactively detect and prevent suspicious activities, ensuring both operators and users can transact with confidence.

Roberto Rubio, CEO of Fluid, expressed his enthusiasm about the partnership, stating, “HappyHour’s investment in Fluid has been a catalyst for innovation and growth. Their deep industry knowledge combined with support and strategic guidance has been crucial, empowering us to redefine the digital transaction space in the gaming industry. They are more than just investors; they are a trusted partner who share our vision and commitment to creating the best possible user experience.”

Robin Reed, Managing Partner at HappyHour, echoed Rubio’s sentiments stating, “Fluid is poised to raise the bar for what we expect from a digital wallet/cashier solution creating a fully user-centric experience and setting new benchmarks for efficiency and security. We are proud to be a part of this journey.”

Hi, I'm Ross, founder of Talk Gambling. I've operated within the gambling industry for several years, primarily within the affiliate sector. I originally focused on design and user experience but in recent years I've pursued a passion for SEO, digital marketing and creating great content. Please feel free to get in touch and say hello!