Inside Belatra Games: Innovation, strategy & what’s next

Hello Kateryna, how did you come to work within the iGaming industry and what appealed to you about working for Belatra Games when the opportunity presented itself?

Well, I am the Chief Marketing Officer at Belatra Games. I lead the company’s brand promotion strategy, shaping Belatra’s presence in the B2B market. My role involves overseeing marketing campaigns, public relations, and partner relationships to drive global growth.

Before joining Belatra, I spent four years organizing large-scale gambling exhibitions worldwide. I served as Acting Director for two years, managing a team of over 50 people. This experience gave me a deep understanding and a passion for the industry. Transitioning to the provider side allowed me to strategically apply my expertise, focusing on impactful marketing initiatives.

My journey with Belatra began on December 1, over a year ago. In my opinion, one of the key indicators of a strong company is employee retention. During my interview, I was told that there are only two reasons people leave Belatra: retirement or relocating to another country. Now, after a year here, I can confirm this to be true.

How has your first year been in your role as CMO? What have been the major highlights, and have there been any difficult challenges that you’ve had to overcome?

As I’ve already mentioned, before becoming CMO at a provider, I had spent years managing industry events, so stepping into this position wasn’t an unfamiliar challenge for me—I knew exactly what to do and how to do it.

The real challenge, however, was adapting marketing strategies. Due to industry restrictions, many of the promotion and advertising tactics we successfully used for events did not translate in iGaming. This required us to think outside the box, find creative ways to market our brand, and constantly test new approaches to ensure compliance while avoiding issues.

Despite these challenges, it’s been an incredible year. We’ve expanded our brand presence, launched successful campaigns, and strengthened our relationships with key industry players.

How did you find ICE this year? Did you enjoy the new location? What was your most enjoyable moment of the event?

This year, ICE was simply fantastic. The moment you step onto the exhibition floor, you’re immersed in a dynamic world of business, innovation, and excitement. The energy of the event is truly unmatched.

Having spent years organizing large-scale events, I appreciate the high level of preparation that went into ICE. The planning, execution, and overall attendee experience were excellent.

The most enjoyable aspect for me wasn’t just one moment—it was the entire atmosphere. The event brings together stylish, ambitious professionals who form a close-knit community rather than just a group of strangers. It’s a place where you can feel the pulse of the industry—success, investment, and rapid growth. ICE also sets the pace for the rest of the year, as it is the first big iGaming event.

It must feel great to win Bitstarz Players’ pick for Best slot provider 2024. What other accolades do you have your sites set on this year?

We like to say, half joking, that we have ambitions to aim for all possible accolades! These awards are incredibly valuable because they reflect the trust of our partners’ audiences. Winning against such strong competition shows that players genuinely appreciate our games, which is the highest form of recognition.

Of course, it’s gratifying when our flagship games receive industry recognition. For example, Mummyland Treasures was honored with the Best Slot Design 2024 award at the SiGMA World East Europe Gaming Awards!

This year, we have high expectations on our new release, Make It Gold. It has already been named “Game of the Month” on multiple platforms and has received glowing influencer reviews. It has strong potential for major recognition in 2025.

With SBC Rio fast approaching, can you tell us more about Belatra Games’ plan for the LATAM market?

LATAM is a key focus for us, not just because of its rapid market growth but also because of the strong demand for engaging and high-quality gaming content. Our goal is to strengthen our presence by building deeper relationships with operators and aggregators who, like us, understand the region’s dynamics and high potential.

We see LATAM as a market where community-driven engagement plays a huge role. Players are highly engaged, and influencer collaborations help build trust and excitement around our games. That’s why we’re investing in strategic partnerships with content creators and industry leaders to maximize our reach.

At SBC Rio, our team will be at Booth 200, showcasing our latest releases and demonstrating why Belatra is a brand that players recognize and enjoy. We’re here to establish long-term partnerships, grow our network, and make a lasting impact in the region.

Finally, do you want to share anything else with the Talk Gambling community? The stage is yours!

At Belatra, we are committed to pushing the boundaries of iGaming. Innovation is at the core of what we do, and we’re constantly working on exciting new titles that align with emerging player trends.

We don’t just redesign games— each new release is a unique creation, meticulously designed from the ground up. From fresh mechanics to original content and stunning visuals, every release is a carefully crafted experience that offers players something new.
One key focus for us is enhancing interactive and social gameplay, as we see this becoming a dominant trend in the industry.

We have an exciting lineup planned for this year, starting with SBC Summit Rio, for those eager to experience our latest developments. We invite everyone to visit us at Booth B200, where they’ll get an exclusive look at our newest releases, connect with our team, and enjoy the fun activities and surprises we’ve prepared.