Honoré Gaming elevates player engagement with Smartico partnership

Honoré Gaming, the pioneering online sportsbook platform and technology provider, has partnered with Smartico, a CRM automation and gamification specialist, to enhance its player engagement and retention capabilities.

Ahead of the expanded World Cup, the integration of Smartico’s advanced CRM solution elevates the Honoré Gaming platform into a comprehensive entertainment ecosystem, marking a strategic milestone in its evolution towards a more intelligent, automated and player-centric future.

Smartico’s customisable features will support Honoré Gaming’s wider mission of equipping operators with best-in-class tools to drive revenue and advance customer analytics, positioning CRM as a key pillar of its platform offering. Smarter interactions will be a key driver of positive results across Honoré’s core markets in French-speaking Africa and Central America, where understanding player behaviour and delivering relevant interactions are essential to sustainable growth.

With a strong focus on gamification and automation, Honoré Gaming will deploy dedicated engagement strategies shaped by local market nuances, while remaining true to what makes a platform succeed – from deposit to gameplay, winnings, withdrawals and return play.

Honoré Gaming CEO, Christophe Casanova said: “Smartico’s CRM solution is a critical pillar in our mission to better serve our operators and end users. Our partners can now implement data-driven customer experiences that increase player LTV ahead of a major World Cup summer. The integration of Smartico’s AI-driven technology represents a pivotal shift in Honoré Gaming’s operational scale, transforming its analytical depth and redefining how the platform communicates and interacts with players.”

Betina Todorova, Smartico Partnerships Manager added: “We believe that the combined strengths of our AI-driven technology and Honoré Gaming’s platform will deliver significant value to operators. Working together across African and Central American markets will benefit local partners and ultimately create more engaging player experiences.”