kwiff expands partnership with Sportradar

kwiff, the super-charged betting service, has expanded its deal with Sportradar, a leading global sports technology company.

The agreement will span multiple sports and Sportradar will continue to provide kwiff with pre-match and live score data, and its content solutions including Live Match Trackers.

A notable addition to the deal is the inclusion of efootball, part of Sportradar’s eleagues betting content. Kwiff will be engaging the next generation of betting audiences through the seamless integration of live efootball streaming.

The agreement, extending through 2025, positions Sportradar as a major data and content supplier to the supercharged betting operator.

kwiff’s CEO, Charles Lee, commented: “Sportradar has been a fantastic partner for us over a number of years and I’m very happy to expand our relationship. Their delivery of data and content align perfectly with our proprietary sportsbook and platform. We are always striving to improve our entertaining, personalised experience for our players and Sportradar’s content builds on that mission.”