Novig, the online sports betting operator soon to make its debut in Colorado, has selected Intelitics to power its affiliate program and paid channels. Under the deal, Novig will gain access to Intelitics’ award-winning platform and suite of products and features.
The provider’s data-driven platform and premium toolset will allow Novig to run and manage all affiliate and paid media activity, unlocking the huge potential that both channels offer when it comes to cost-effective customer acquisition at scale.
The Intelitics’ platform is cutting-edge and includes real-time campaign monitoring and player tracking, plus automated reporting and personalised dashboards. All of this is delivered in real-time and via a single platform.
Novig will initially launch in Colorado as an online sportsbook operator but has plans to roll out a high-frequency betting exchange that allows users to be against best-in-market odds or set their own odds, once the activity has been approved by the state’s gambling regulator.
The operator’s platform leverages state-of-the-art technology from Wall Street and Silicon Valley and combines it with proprietary research and trading to deliver the most efficient, seamless and fair betting platform in the industry.
Allan Stone, CEO at Intelitics, said: “Novig is set to disrupt the Colorado online sports betting market and we are thrilled to be supporting its acquisition efforts through affiliates and paid media. These are powerful channels that are highly effective, both in terms of scale and cost.
“Our platform and suite of tools have been designed to allow operators such as Novig to maximise the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working.
“This is another great partnership for Intelitics and one where we see huge potential for Novig and its ambitions for the market.”
Catherine Dougherty, Head of Growth Marketing at Novig, added: “We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media.
“This is a powerful, highly capable platform and toolset that we will be able to use to drive new customer acquisition at scale and for a fraction of the cost of other marketing channels. This will give us a huge boost in Colorado and the other states where we will make a play.”
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