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Pariplay expands Fusion offering in North America with EQL Games deal




New partnership brings high-quality iLottery content to aggregation network

NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay® has signed an agreement to integrate EQL Games as its latest Fusion® partner, with the supplier’s instant win titles set to go live on the platform for lottery-focused operators across North America.

Based in Louisville, Kentucky, EQL Games is a leading iLottery provider that delivers a wide variety of localized, instant win content to players. The deal will see a range of its titles integrated into the growing Fusion® platform, enhancing the reach of EQL Games.

Pariplay® is a unique aggregator in North America, with a bespoke portfolio of games that has been specifically created for iLottery operators. The addition of EQL Games content further boosts the range of iLottery content that Pariplay® offers to the industry. Pariplay®’s technology enables it to customize existing games for local markets, while empowering studios to create exclusive, personalized games on demand.

This latest deal is the latest step within Pariplay®’s ongoing strategic focus of becoming a major iLottery player in regulated North American markets, where it has established successful partnerships with the West Virginia Lottery, Ontario’s AGCO, Alberta’s AGLC and Atlantic Lottery (ALC) in Atlantic Canada.

Pariplay’s Fusion® offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive range of back-office conversion and retention tools that enhance player value.

Shivan Patel, VP North America at Pariplay®, said: “We have made great progress in recent years in delivering our Fusion® platform to regulated online lottery operators across North America.

“We are always seeking to enhance our portfolio of games with fresh, high-quality content. EQL Games fits the bill perfectly with its compelling collection of iLottery instant win products that we are sure will be a hit with players.”

Brad Cummings, CEO at EQL Games, said: “Our goal is to deliver lottery content that is novel, engaging, and profitable for lottery operators while making it available to as wide an audience as possible.

“Pariplay®’s market reach is considerable, and it’s a fantastic moment for us to have reached an aggregation deal which will help to significantly further our standing in the thriving iLottery market.”

Hi, I'm Ross, founder of Talk Gambling. I've operated within the gambling industry for several years, primarily within the affiliate sector. I originally focused on design and user experience but in recent years I've pursued a passion for SEO, digital marketing and creating great content. Please feel free to get in touch and say hello!