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SIS to integrate full product range onto Altenar’s sports betting platform

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SIS Altenar Deal Hero

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has agreed a deal to integrate its full range of products onto the platform of leading sportsbook provider Altenar.

The deal will see 24/7 Live Racing Content from SIS, comprising over 76,000 events every year, become the first product to be made available to Altenar’s wide network of operators.

This will be followed by SIS Competitive Gaming, the market-leading esports product that features over 200,000 24/7 events, which are all produced in-house and to the highest level of integrity. The integration of the supplier’s live numbers content, which features more than 200,000 annual betting events, including the world-famous 49’s Original Live Draw, is also set to go live.

SIS’ 24/7 Live Racing Content, is delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

This agreement represents the latest important step for SIS in further developing relationships with leading platforms, as the supplier aims to extend its reach across regulated markets globally.

Andy Kelly, Head of Commercial Partnerships at SIS, said: “Altenar is making significant headway in the sports betting space within regulated markets all over the world, so this is a deal that serves to boost our geographical reach.

“We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.”

Antonis Karakousis, Director of Operations at Altenar, said: “We are always looking for content that increases the range of options that we can offer to our partners and SIS fits the bill with its premium range of racing, esports and numbers content.

“Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months.”

Hi, I'm Ross, founder of Talk Gambling. I've operated within the gambling industry for several years, primarily within the affiliate sector. I originally focused on design and user experience but in recent years I've pursued a passion for SEO, digital marketing and creating great content. Please feel free to get in touch and say hello!

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