Sporting Risk partners with BOYLE Sports

Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has partnered with BOYLE Sports.

The collaboration sees BOYLE Sports integrate Sporting Risk’s market-leading Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder. BOYLE Sports will benefit from an unrivalled breadth of player market coverage and combinability, strengthening its position across the UK and Ireland markets.

The integration includes innovative new products, including in-play multis and micromarkets, with player market support for over 150 global competitions. This enhanced offering equips BOYLE Sports with the tools to engage bettors in real time, delivering rapid, relevant and entertaining opportunities aligned with player behaviour and market demand.

Andy Phillips, SportingRisk.com CBDO, commented: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”