Honoré Gaming adds Bet Builder to drive player engagement

Honoré Gaming, the pioneering online sportsbook platform and technology provider, has introduced its new Bet Builder product, giving operators the ability to offer one of the industry’s most engaging and high-retention betting experiences across football markets.

Bet Builder gives players the chance to combine multiple selections from a single match into one bet slip, from first goalscorer and total goals to cards and in-play moments. Players can now construct their own narrative within a match while boosting potential returns with combined odds.

Now fully integrated across the Honoré Gaming platform, the launch forms part of the company’s continued focus on delivering deeper engagement mechanics shaped by modern player behaviour, particularly across football-driven markets where sporting passion and identity are in lockstep.

The introduction of Bet Builder is expected to significantly increase player engagement, including session duration, average stake, and repeat activity, by shifting the experience to one that’s highly personalised.

Valentin R, Chief Product Officer at Honoré Gaming, said: “We built Bet Builder because our players were ready for it. In many of our markets, football is not simply entertainment, it is identity. Giving players the ability to craft their own story inside a match is the most natural extension of that connection. The emotional commitment suddenly grows as every moment on the pitch can directly affect the outcome of their selections.”