kwiff launches Flex, a first-of-its-kind feature

kwiff, the super-charged sports betting service, has launched Flex, a groundbreaking new feature that lets players “flex” their Bet Builder bets by adding protection to one or more selections – so the bet can still win even if one or more selections fail.

Built in partnership with Tzeract, part of Kambi Group, Flex marks a major step forward in giving players even more choice over risk and reward. Unlike traditional accumulator insurance offers, Flex is not a promotion – it’s a fully integrated, customisable product feature available on any qualifying Bet Builder. Flex will initially be available for football Bet Builders.

Money back offers just refund the stake when one leg loses, but Flex flips the script on how Bet Builders work. Players can pick how much protection (or flex) they choose, so they stay in the hunt even when games don’t go to plan. By boosting the amount of winning bets, encouraging larger Bet Builders, and delivering a more engaging journey, Flex strengthens kwiff’s position as one of the industry’s most progressive operators.

Niklas Fallsjö, Director of Sportsbook at kwiff, commented: “Flex is a true differentiator that consolidates our position as an innovator in sports betting. It’s built to give players the chance to still land a win even if one or more legs lose – all depending on how much they are looking to flex. This is a long-term product feature that improves the entire Bet Builder experience.”

Tomas Ericsson, Tzeract Head of Operations and Product, added: “We believe in a partner-led innovation strategy and want to work together with partners who have a sportsbook-first approach. Flex clearly demonstrates this concept, showing our AI trading platform’s ability to support our partners in innovating freely, helping them move away from the classic bet-offer grid and introduce features that are not part of current industry standards.”