OpticOdds Launches Same Game Parlay Pricer & Suite of Data-Driven Trading Tools

OpticOdds, the premier feed provider for top operators, has unveiled three innovative tools in its expanding product suite: Trading Screen, Market Intelligence, and the SGP Pricer.

The OpticOdds Trading Screen, supporting over 150 sportsbooks in real-time, processes over one million odds per second across hundreds of servers. This ensures clients receive the fastest pre-match and in-play data, crucial for making informed decisions. Features like outlier, arbitrage, injury, and consensus alerts directly impact operators’ bottom lines. The enhanced data depth allows operators to drill into specific player markets, improving their pricing accuracy in historically challenging areas.

Market Intelligence offers the first programmatic view, enabling operators to see in real-time what markets their competitors are offering that they are not. It refreshes daily and provides insights into competitors’ holds, alternate markets, uptime, and release times.

The Same Game Parlay (SGP) Pricer allows operators to query top sportsbooks to see how correlations are priced in real-time. For instance, during the Chiefs vs. 49ers 2024 Super Bowl, SGPs accounted for roughly 25% of the betting volume at major online sportsbooks. SGPs, particularly those with numerous legs, are notoriously difficult to price due to correlations. The OpticOdds SGP Pricer also algorithmically generates pre-packaged SGP recommendations.

Ryan Weinstock, Chief Commercial Officer at OpticOdds, commented: “Last year, I spent many days on the road meeting with clients. The most frequent conversation was about the lack of automated solutions in trading. More operators recognize the power of real-time data and want to leverage it. While many operators have internal solutions, these often rely on legacy providers using outdated technology. That’s why we are building real-time, low-integration trading solutions to deliver immediate value to our clients.”