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SkyBet & Incentive Games launch new free-to-play game ‘Match5’



SkyBet & Incentive Games Launch Match5

Sky Bet has teamed up with Incentive Games, the iGaming industry’s #1 free-to-play game provider to launch its new weekly football game, Match 5.

The game allows fans to visit the Sky Bet app each weekday to ‘collect’ a different Premier League team – selected for them at random – with up to £20 in free bets available depending on how many of their teams win at the weekend.

The more teams they collect, the more chance fans have of winning a bigger prize – from 50p for two winning teams, to £20 for all five.

On game-day, real-time updates allow customers to track their performance – harnessing Incentive Games’ industry-leading data and analytics programme to deliver a captivating and engaging user experience.

This is the first time Sky Bet and Incentive Games have collaborated on a new product.

John Gordon, CEO and co-founder of Incentive Games, said: “We’re incredibly excited for the launch of Match 5. It’s a classic example of simple insight, easy accessibility, and engagement, giving players a way to make the weekend’s football even more entertaining. Combined with Sky Bet’s scale, this is a real game-changer.”

Dan Colton, Managing Director at Sky Bet, said: “Match 5 is the culmination of months of hard work from Incentive Games and Sky Bet; we can’t wait to see what customers make of it. The beauty of the game is that it’s a really creative way of rewarding football fans that replicates the thrill of an acca but is totally free to play.”

The game launched to all new and eligible customers in the UK and Ireland on Monday 12th February.

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